Top PR, Marketing Women to Follow on Twitter

About the author: Erica Moss is the community manager for Georgetown University’s masters in nursing education. Find out more about family nurse practitioner scholarships. She enjoys blogging, TV, pop culture and tweeting @ericajmoss.

With a user base of more than 500 million people, it’s safe to say that it might be a challenge wading through all of Twitter’s noise to decide who you should be listening to. And in the public relations and marketing worlds, there are a lot of so-called “experts” clamoring for your attention.

So if you’re new to the space or simply looking for some rising and established thought leaders, check out this list of top PR and marketing women to follow. They’re smart, they’re funny and they go out of their way to collaborate with and serve as a resource for their fellow pros:

Mikinzie Stuart

I had the pleasure of getting to know Mikinzie when she still called herself a New Yorker, and I was immediately impressed by her tenacity and solid work ethic. She’s also the kind of person who makes you feel like you’ve known her for years, which is probably why she’s so good at what she does. Mikinzie now hangs her hat in Chicago as a digital PR pro at Weber Shandwick, and loves music, beer and her cat, Lucy.

Jessica Lawlor

While not someone I’ve had the pleasure of meeting in real life, Jessica has always been someone who’s impressed me with her solid personal brand and desire to educate others. She is a fantastic writer, and her blog is partially dedicated to content that encourages people to “get gutsy.” Currently, handles B2B PR, content creation and e-communications for Bucks County tourism, and enjoys running and travel.

Sarah Evans

This one’s a no-brainer: Sarah Evans wrote the book on doing PR the right way, and these days you can find her on the Tracky team as their chief evangelist. She’s nearing 100,000 followers, but is still as down-to-earth, humble and willing to help as she was when I discovered her several years ago. She’s passionate about animals, her family and all things tech.

Gini Dietrich

Gini’s the kind of person you want to hire to help with your PR and marketing efforts for two reasons: 1) She’s an expert in the field and is well-respected by everyone in the industry. 2) She also happens to be the kind of person you’d want to share a glass of wine with after a hard day’s work.

The CEO of Arment Dietrich, Gini also created Spin Sucks, one of the industry’s most well-known blogs. She’s not afraid to be her authentic self on places like Twitter, and enjoys shoes, cycling, food and… boybands. (Don’t tell her I told you.)

Valerie Simon

Valerie is the co-founder of #PRstudchat and #HAPPO, both movements that aim to help PR students and recent grads gain access to the resources they need to succeed. She truly has her finger on the pulse of the industry, and frequently shares relevant links.

Shonali Burke

Another PR thought leader, Shonali runs a blog called Waxing UnLyrical, which covers a wide range of marketing and PR-related topics in a really thorough way. She is currently the CEO of Shonali Burke Consulting Inc., and has a solid following of about 15,000 people. According to her Twitter profile, she digs on dogs, food, shoes and Elvis.

Nikki Little

Nikki is truly the woman who does it all, and I’m grateful to call her a friend. She’s the social media manager for Identity PR and marketing (metro Detroit, represent), and juggles many side projects, including being a champion for HAPPO and the vice president of Social Media Club Detroit. Not to mention the fact that she’s always willing to offer a helping hand, no questions asked. No doubt an invaluable resource to current and upcoming PR pros.

Stephanie Florence

I’ve never even met Stephanie, but from her online persona, I’d describe her as a little ray of sunshine because she always has the most fun, positive updates. During the day, you can find her at Edelman New York, and by night, she pens posts for her own blog, Going With the Flo, which is chock-full of motivation, musings and insights.

Heather Whaling

Sometimes known by her Twitter alias, PR Tini, Heather is the author of a blog by the same name, and the founder of Geben Communication, a PR/marketing firm based in Columbus, Ohio. She, too, has a loyal following of about 15,000 people, tweets relevant industry articles, nuggets of PR and social media wisdom, and much more.

Deirdre Breakenridge

I don’t think a list like this exists without mentioning Deidre’s name. CEO of Pure Performance Communications. Speaker. Author of “Social Media and Public Relations: Eight New Practices for the PR Professional” and “Putting the Public Back in Public Relations.” Adjunct professor. Founder of #PRstudchat. Need I say more?

Deanna Ferrari

Deanna was named a “Rising Star” by PRSA Pittsburgh in 2011, which clues you in to her rockstar qualities. She currently works remotely for a boutique PR agency in Columbus, Ohio, and also shares her advice, challenges and insights on her own blog, PRetty in Pittsburgh. She enjoys yoga, running, coffee and cheering on the Steelers.

Stephanie Casola

This lovely lady also happens to be a friend of mine, and often flies under the radar, but those who know her recognize her public relations prowess and enviable people skills. She began her career as a journalist, before transitioning to PR and social media for companies like Publicity Works and Franco Public Relations Group in Detroit. She’s one of the most genuine people you will ever meet, and enjoys old movies, craft beer and cocktails, and hanging out with her cat, Boo.


Who would you add to this list? Let me know in the comments below.

Photo credit: shawncampbell on Flickr


Erica Moss is the community manager for the Georgetown University online nursing masters programs, Nursing@Georgetown. She enjoys blogging, TV, pop culture, and tweeting @ericajmoss.